Choice Division
Founded in 2016, Choice Division is a consultancy led by Elisabeth Großschädl and Therese Kaiser. We take on complex ideas, ambitious projects, and questions that require both structure and momentum.
We support you in translating vision into action — by shaping direction, developing formats and frameworks, and bringing the right partners and processes into place. Our work is grounded in strategic development, program and concept development, and partnerships.
Joining projects at different stages, we work flexibly and efficiently to keep teams, stakeholders, and moving parts aligned.
And above all: we help you navigate tough choices.
Elisabeth Großschädl 
Therese Kaiser
We have worked with:
- Accessiway
- Accenture Austria
- Arbeiterkammer Wien
- Business Riot
- BUWOG
- Erste Stiftung
- European Heritage Project
- Institute of Science and Technology Austria (ISTA)
- Klima- & Energiefonds
- Österreichische Post
- period. Magazin
- Round2 Capital
- Speed Invest
- sprungbrett
- Stadt Wien Marketing
- Tanzquartier Wien
- Uniqa
- UNICEF
- Vienna Club Commission
- Vienna Insurance Group
- WAFF
- Wien Energie
- Wirtschaftsagentur Wien
Projects
VISTA Opening Festival
- Challenge:
- The opening of the Science Experience Center called for a public festival that could translate an interdisciplinary vision into a coherent and accessible program. The challenge was to connect science, art, and public engagement in a way that felt both credible and open.
- Solution:
- We supported ISTA in the development and delivery of the first VISTA Opening Festival. Our work focused on concept and program development, narrative structure, and partner coordination — shaping a format that brought together artists, researchers, and public audiences through talks, interventions, and collaborative formats.
- Services:
- Strategic Development, Program & Concept Development, Partnerships
