Choice Division
Founded in 2019, Choice Division is a consultancy led by Elisabeth Großschädl and Therese Kaiser. We specialize in projects across the fields of innovation, culture, science, and policy — offering guidance on project development, management, curation, and strategic partnerships. Our expertise covers process and project management, monitoring, forecasting, strategy, policy design, and stakeholder management.
Choice Division is not a traditional consultancy: our clients come to us with bold ideas, and we help bring them to life. We work flexibly and efficiently — capable of joining projects at any stage, even on short notice. We keep many moving parts aligned, ensuring smooth coordination across teams and partners.
With a strong network across Central Europe, we support you in translating vision into action. We are a hands-on, no-nonsense team that dives deep into your project and stays until the job is done. And above all: we help you navigate tough choices.
Elisabeth Großschädl 
Therese Kaiser
We have worked with:
- Accessiway
- Accenture Austria
- Arbeiterkammer Wien
- Business Riot
- BUWOG
- Erste Stiftung
- European Heritage Project
- ISTA Maria Gugging
- Klima- & Energiefonds
- Österreichische Post
- period. Magazin
- Round2 Capital
- Speed Invest
- sprungbrett
- Stadt Wien Marketing
- Tanzquartier Wien
- Uniqa
- UNICEF
- Vienna Club Commission
- Vienna Insurance Group
- WAFF
- Wien Energie
- Wirtschaftsagentur Wien
Projects
New Work & Recruiting
- Challenge:
- Facing major generational transitions, Wien Energie needed to adapt its recruiting strategies to attract new, diverse, and qualified talent. Traditional communication channels were no longer sufficient to reach younger audiences or to position technical and green professions as appealing career paths. The goal was to develop a coherent strategic framework that connected internal processes with forward-looking talent communication.
- Solution:
- Choice Division provided strategic consulting and project management support to Wien Energie in the development of a new employer positioning strategy. We analyzed recruitment processes, identified priority audiences, and designed formats aligned with current labor-market dynamics—including guerilla recruiting, corporate-influencer initiatives, and Gen Z engagement. We coordinated internal stakeholders and external experts to turn strategic objectives into concrete measures. Combining analytical and creative work, we defined narratives that showcase the variety of career paths at Wien Energie and the growing importance of green jobs in the energy transition.
- Services:
- Strategic Consulting, Process and Project Management, Stakeholder Management, Communication Strategy
